It’s a fact – your site visitors will ask the same question almost every single time they visit your Website, ‘How do I know I can trust this Website?’ The greatest fear facing online consumers today is who they can trust on the Web.
Many online consumers are still uncomfortable with the online transaction process. A great majority of online consumers are especially concerned about whether or not they can trust any one of the billions of sites on the Web today, for their fear is that the one they decide to trust… may prove to be a fraudulent one.
In a recent survey conducted in the summer of 2007 by Guardian eCommerce, 92% of online consumers surveyed would prefer transacting with an Internet business that is clearly trustworthy and verified as one that is committed to online consumer safety and privacy protection. Online consumers want to click with confidence!
Many online consumers yearn for the ability to spend their money in the comfort of their own home and on the Web, but in a manner where online transactions conducted are safe, secure, and private. The survey conducted basically verified an already known truth. Verified site credibility and trust was the obvious key requirement for online consumers to achieve the confidence and assurance needed to transact online with an Internet business!
In that very same survey, 86% of those online consumers surveyed confirmed the importance site credibility and trust verified by a trusted and proven third party site verifier. Simply put, these online consumers concluded they would NOT transact with a Website that failed to be verified by a known third party site verification authority… for site credibility and trust.
Clearly, the greater Internet community is fully aware that there are a large number of Websites functioning strictly for malicious gain. Such sites prey on the innocent for financial gain. It’s impossible to identify every Website engaged in fraud.
At the same time, countless millions of online consumers worldwide rely on the Internet for many goods and services, and the number of online consumers engaged in online transactions are growing at an astronomical rate. Who is capitalizing on this fact? Which Internet business stands to gain from this truth? Is your Internet business missing the proverbial boat and failing to capture sales from those online consumers that want to spend their money — but are unsure of your Website?
Certainly there are the minority Internet business owners who have built their Internet business based on good reputation and word of mouth running their legit and trustworthy Websites. In such cases, online consumer assurance has been achieved and is easily maintained. Then there are those majority Websites smart enough to gain site credibility and trust simply by being verified by a widely accepted non-objective third party site verification program. Both ways, these Websites are on the road to online success. It’s a simple concept – increase online sales… because site credibility pays.
But there are still many online consumers that feel threatened by the evolving dangers of engaging in e-commerce and online transactions today. Consumer online privacy and safety needs are growing rapidly! What steps can you take to increase online sales instead of being plagued by wrongful skepticism tainting online consumers? Get certified by an acknowledged and proven third party site verification entity like Guardian eCommerce, or even BBB.
Certification or third party site verification is an important and affordable Internet business solution essential to help increase online sales. Online customers will buy often from an Internet business they can trust. Third party site verification helps build that bond of trust between Internet business owners and their online customers.
It’s clearly proven – site credibility does pay. Third party site verification authorities like BBB or Guardian eCommerce have spent years protecting online consumers while providing an Internet business solution that exposes your trustworthy Website or Internet business.
Whether it’s a third party privacy seal, or trust mark seal of approval, or even a trustseal – online consumers need an assurance that your Website is a trustworthy one. Some even want insurance in case of an unresolved conflict with your Website. Some third party site verification programs like Guardian eCommerce provide a consumer protection warranty in the rare case of an unresolved dispute against a member Website. Guardian eCommerce provides this UNMATCHED consumer protection warranty which literally gives online consumers piece of mind protection 24/7. It’s the kind of online assurance consumers want… and Websites should provide!
Don’t be a foolish Internet business owner, and deny online customer assurance… provide your potential clients with piece of mind. Increase site trust and online sales because site credibility does indeed pay! Denying online consumer assurance is probably the biggest mistake you can make and this will surely minimize the online sales potential of your Internet business.
Bo Oonnuny is the founder of Guardian eCommerce International, dedicated to protecting online consumers while identifying trustworthy Websites.
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