Dramatic Shift in Marketing Reality (Scholz & Friends)

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com

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25 Responses
  1. diegorodrigue says:

    Hola, quisiera saber si está este video en alguna resolución mejor. Lo uso muchas veces para explñicarles a mis clientes de los cambios que vivimos. Cuando lo muestro con cañon proyector se ve bastante mal. Si hay una version mejor, te lo agradeceré mucho. Mi mail es diego(at)telinken(dot)com y mi compañía Telinken(dot)com Muuchas gracias!

  2. moremost says:

    Nice video, but they did not highlight the crucial issue for a marketer here: if your brand is perfect, good for you, the will recommend it.

    IF YOUR BRAND IS CRAP, THEY WILL TELL IT ANYONE IN THE WORLD BY THE HELP OF SOCIAL MEDIA

  3. rmsgbr says:

    #1 keep it comin

  4. paczusmatt says:

    Great stuff !!!

  5. alfredstation2 says:

    Una herramienta más que podré utilizar en el salón de clases, Gracias!!!
    Mis maestros siguen enseñando como si aún fueran los viejos tiempos

  6. DesignKompany says:

    Love this soundtrack! Nice work.

  7. lookat2006 says:

    Tja, das Leben ist halt keine Werbeagentur, ätsch. :-)

  8. Cristiandown says:

    Hola !
    Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
    Felicitaciones
    Saludos desde Chile.

  9. MrBuckdollar says:

    Cool , Check out my profile For Free IM coaching Now ! Please subscribe too :)

  10. maxine3996 says:

    What a great video!
    It explains in a short term of time and in an easy way everytihng i am studying in boston.
    Thank you so much! You inspired me!
    I even got a little horny! (maybe a lot)

    (oh my god, fuck me)

    D. Rebron.

  11. thaJorma1980 says:

    Nice one! And we do have very interesting things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and love never the less!

    I think the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!

  12. nachex says:

    great stuff, thanks for sharing

  13. baticubukcu says:

    great demonstration of marketing history! I think that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and love they felt for brand “x”

  14. happyseaurchin says:

    hehehe
    excellent visual representation of the state of play :)

  15. saximus81 says:

    Great video!

  16. ScholzundFriends says:

    Hola desde Alemania y ¡gracias por tu interés!
    Los programas utilizados para la animación fueron: “Cinema 4d” y “after effects”
    ¡Saludos de S&F!

  17. BeaucoupRed says:

    The rats are jumping ship.

    CHEMRISK – a research company hired by the Corn Refiners Association has recently taken down it’s YouTube channel.

    The removal was in response to negative public perception resulting from the discovery of dangerous levels of MERCURY in HIGH-FRUCTOSE CORN SYRUP. Apparently it has become a liability to defend the sweetener.

    See one of the last remaining ChemRisk videos at CornRefinersAssoc on YouTube.

  18. topmentor4u says:

    Great! Channel and I look forward more informative videos. Keep It up!

  19. ragulan84 says:

    A great video…Thanksssss

  20. tharinduutube says:

    This is the reality of today’s marketing. most people don’t understand this.

  21. snoopy0696 says:

    Me gustaria saber que Programa utilizaste para hacer ese tipo de animacion, la verdad que me gusto me parecio muy buena, mandame el nombre del programa o como lo hisiste espero que Respondas…..

  22. drofflinemarketing says:

    This explains everything to the offline business person on the reality of getting in front of consumers.

  23. spiritslain says:

    The Bible says that in the Last Days there will be those who will deny the coming of Jesus Christ and at the same time they will deny Creation and the Flood as recorded in the Bible. With such denials prevalent today, do you think we are living in the Last Days?

  24. rmfyi says:

    You hit the mark!

  25. bigbrotheronsky says:

    5+++++!

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