World Development Report 2004: through the lenses of Marketing of Education Service in India
Dr. Amalesh Bhowal,Professor, Department of Commerce, Assam University.
E-mail: amalesh_b1@rediffmail.com
1.1 Introduction:
Article 10, contained in the Declaration On The Responsibilities Of The Present Generation Towards Future Generations, mentions that “The present generations should ensure the conditions of equitable, sustainable and universal socio-economic development of future generations… Education is an important instrument…”
There is a new looking at the world of education using the lenses of marketing. Evidence is the General Agreement on Trade in Services (GATS). It aimed at deregulating international markets in services, including education. Corollary: Education is a commodity too which can be traded; in other words, there exists ‘Educational Service Market. To operate in that market, we need Principles and Theories for Marketing of Education Service.] “The idea behind these principles is the creation of a open, global market place where services, like education, can be traded… GATS covers the educational services of all countries whose educational systems are not exclusively provided by the public sector, or those educational systems that have commercial purposes.”
EDUCATION in Africa has a history reaching back many centuries. Certainly the achievements of the ancient civilizations of Egypt and Ethiopia are well known. Then, early in the first millennium of the Common Era, the Moors and other peoples on the northern fringe of Africa made notable contributions to world education and culture. And during the past 1,000 years the Saharan and sub-Saharan peoples had several centers of learning—Timbuktu, Agadez, Gao, Katsina and Borno, where books written in Arabic were in great demand.
More than 800 years ago at Timbuktu, in Mali, colleges provided advanced education. Katsina, in northern Nigeria, has been a center of learning since before the sixteenth century. It was there that, about 200 years ago, Muhammed ibn Muhammed became noted as a specialist in numerology.
The aforementioned cities were dominated by Moslem culture, and mosques were the centers of learning. However, the cost of learning under the tutorship of the mallams was very high and so few persons could afford it. The educated minority exercised tremendous influence, and were the key administrators, lawyers and clerks. But the majority remained illiterate.
Mobile computer with Rapid Application Development (RAD) helps in delivering high performance and value for all data collection applications. RAD is a program which enables the mobile computers to build programs accurately. RAD provides number of tools to build graphic user interface, which is a long process if it is done manually.
Mobile Computer with RAD designs is easy to use and provides operational reliability, which is needed to excel in mobile applications such as package delivery, field service, transportation, retail and industrial manufacturing. Data can be stored in any format based on the flexibility of user. The following are few features of Mobile computers with Rapid Application Development.
• Ready to use applications: In this system some programs are pre-defined. Users just need to find the appropriate program, quickly start the data collection process and then go for customizing the program. Certain properties are set for accepting maximum and minimum length of barcodes of the products.
• Easy to use: Every one can use mobile computers with RAD for easy programming. For portable data collection terminals, anyone can create sophisticated batch data collection programs without any programming. Read more...
With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.
“When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” explains BARD Marketing founder and president, John Sailer. “This means the time is ripe for a savvy law firm to grab market share – to reach the audience that is still there but who is hearing from fewer of your competitors.”
When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more. Read more...
www.globalchange.com Motivation and leadership. Motivating teams. How to make things happen – change management, motivating people, leadership styles – motivational speech by Patrick Dixon. Strategy, teams, leadership styles, motivation at work, business success. Transformation. Why motivation is such a key success issue in business. Keys to better motivation at work. Why motivational leadership leads to transformation and achieving business objectives. increasing shareholder value and bottom line profit. Secrets of great leaders. Case studies in successful leadership at work. Making a difference. Corporate and social responsibility. Patrick Dixon video on future trends and motivation – Conference keynote speaker.How to make things happen in Business. Connect with passion, keys to motivation, leadership and change management in business. Managing uncertainty with rapid change. Leadership styles. Why people get out of bed in the morning. How to motivate teams at work to do great things. Business management. Secret of leadership and ultimate leadership speech. Business ethics and values in corporations. Secrets of business success and increased productivity. Cutting costs. Increasing output. Adding shareholder value. Sustainable business success. Work life balance and lessons from non profits volunteering. Why building a better world is such a powerful motivation. Lecture by Dr Patrick Dixon for MTN, author of Building a Better Business, Futurewise and conference speaker …
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