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Excerpt: Making money from online video is proving difficult, because audiences have not yet reached a critical mass that can generate profits from transactional or ad-supported business models; a situation exacerbated by content acquisition problems and the slow adoption of connected television devices. This report uses insights drawn from Ovums consumer video trends survey to derive a set of possible business models and optimisation recommendations for online video services. Table of Contents Executive summary In a nutshell Key messages Media giants demand payment for valuable content Monetisable audiences are too small Understanding free is key to the value proposition Advertising alone is not yet a sustainable business model Widespread…