It’s a fact – your site visitors will ask the same question almost every single time they visit your Website, ‘How do I know I can trust this Website?’ The greatest fear facing online consumers today is who they can trust on the Web.
Many online consumers are still uncomfortable with the online transaction process. A great majority of online consumers are especially concerned about whether or not they can trust any one of the billions of sites on the Web today, for their fear is that the one they decide to trust… may prove to be a fraudulent one.
In a recent survey conducted in the summer of 2007 by Guardian eCommerce, 92% of online consumers surveyed would prefer transacting with an Internet business that is clearly trustworthy and verified as one that is committed to online consumer safety and privacy protection. Online consumers want to click with confidence!
Many online consumers yearn for the ability to spend their money in the comfort of their own home and on the Web, but in a manner where online transactions conducted are safe, secure, and private. The survey conducted basically verified an already known truth. Verified site credibility and trust was the obvious key requirement for online consumers to achieve the confidence and assurance needed to transact online with an Internet business!
